These values are the foundation of our success. They will help us build and deliver a product that enables better communication between businesses and their customers and users.


We strive for meaningful communication

As a company built with a mission to improve communication between businesses and customers, we want to embody this internally so we can manifest it in the product we are building and the way we build it. We strive to build our product in a way that will positively impact the way people communicate.


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Lead with empathy

Empathy creates a safe and trusting environment for people to interact without fear of judgment. It leads us to treat people more kindly and spread good in the world. We can create a positive atmosphere by assuming good intentions, respecting each other, and showing trust and appreciation for our work. Above all, we care about the people we work with and treat them with respect and honesty.


Transparency is a priority

Our default is sharing information and knowledge. We believe that being open and transparent is key to having good communication. This helps us make sure we are aligned and pulling together toward a shared goal. Sharing our plans, thoughts, ideas, concerns, and even feelings is important for avoiding misunderstandings and fostering trust among team members. Being transparent also helps us grow and develop ideas and knowledge.

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Passion is the driving engine of the work

Our passion for learning and growth drives us. We take great pride in our work and always strive to better ourselves. We also mentor and help others to grow and develop themselves. Crafting our skills and learning from each other brings us great enjoyment and provides us with a unique opportunity to hone our skills. These values are foundational to our team and help us grow and adapt as individuals and as a group.


Intrinsic ownership, exceptional follow-through

We believe in actively making a change and having an impact on the world. We strive to lead by example and take the initiative to produce the best possible outcome. Taking ownership of something gives us purpose and intent in our actions, making it something that matters and can make a difference in the lives of others.

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Lead by action, learn by doing.

At Novu, we believe that action speaks louder than words. We value open-mindedness and learning methodology. We strive to be brave and take action even when not everything is certain. This way, we can keep ourselves ahead of the game and remain flexible and agile, allowing us to have more control over our work and the results we achieve.


Inspiration