Phase 1 (now)

Notifications Infrastructure Product Market Fit

Why

Having a product that the market needs and wants is key to establishing the company’s work and place in the industry. It will give us clarity and direction both in business approach and product development.

How

Achieve two main objectives:

• Grow our community to be a vibrant community over channels like Github, Discord, Twitter, Live Streams, and more.
  • TBD
• Build a product that developers love and use on the self-hosted and cloud solutions.
  • X active accounts
  • X monthly notifications sent
• Find expected ARPA

Phase 2 (start by end-2023)

Growth and Marketing

Why

Once we can convert potential accounts to active accounts, we want to convert as many accounts as we can (we know how to make fire, now we need the wood). The goal is to increase our brand’s recognition and field dominance.

How

• Find sustainable marketing channels, paid and owned by us
• Find Use-case marketing
• $1M-$3M ARR

Phase 3 (starts by the end of 2024)